Scaling Lead Sourcing for a B2B Agency
Automated lead discovery, list enrichment, and multi-channel outreach that increased qualified leads by 10x while cutting manual work by 85%.
The Client
A B2B lead generation agency serving clients in home services and insurance, sourcing and qualifying thousands of prospects monthly.
The Challenge
Lead sourcing was entirely manual — team members spent hours searching Google Maps, scraping directories, and building lists in spreadsheets. Outreach sequences were inconsistent across reps, and there was no way to track which sourcing channels produced the best results.
The Solution
We built an automated lead sourcing and outreach engine: Google Maps API integration for targeted business discovery by location and category, automated list enrichment with verified contact details, multi-channel outreach sequences via email and SMS, CRM pipeline tracking to measure sourcing ROI by channel, and automated weekly performance reports.
Tools Used
Services Provided
- Cold Lead Strategy & Lead Sourcing
- Workflow Creation & Automation
- CRM Setup & Dashboard Creation
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